The player has been designed for watching re-runs and has some pretty swanky functionality, none-more-so than the ability to drill down into non-linear content. For content producers and marketers alike I can see the salivating already occuring.
From a content producers point of view imagine that a bit-player in the show walks into shot and the fan isn't quite sure of the back-ground of the character - one click and it brings up a bio with background story of how they fit into the show.
From a marketers point of view, those product placements really can work for the money. Context sensitive links will now allow you to click on those sweet kicks the star is wearing and find out where they're on sale.
The other social functions of the player including Facebook and Twitter connections I have already written about previously and more and more these are a given with video consumption.
Truly social and interactive video consumption is coming very very quickly.
Image credit: Glee on Fox
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