One area of marketing that I would love to study further is youth culture throughout Asia. Below is a great presentation on Chinese youth culture. It shows the evolution of Chinese youth to an individual yet inclusive culture, where millions of youth are facing similar societal pressures. It shows that when the youth do not find the cultural values they seek within China they will turn to international cultural consumption from Taiwan to Thailand and Japan. This is in-turn feeding new cultural industries within China melding external influences with local Chinese culture.
There are too many insights to summarise here so I suggest you view the presentation to get all the great information!
Tuesday, June 1, 2010
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