Wednesday, November 30, 2011

Little things that count

A recent Ford Focus commercial grabbed my attention because 8 seconds into the ad there is an overt reference to Triple J.

In the scripting of this commercial any radio station could have been mentioned, but Triple J was chosen. Why?

Looking at the stats (part of the privilege of working at a market researcher) Triple J isn't the most listened to station by Ford Focus purchase intenders, but it is up there with Fox FM and Nova. I wonder what (or if) the decision making process was to choose this station in the TVC?

Here's the full ad: