Wednesday, June 24, 2009

Billboard relevance

In my continuing fascination of the somewhat un-loved billboard I am really appreciating the Triple M footy billboards at the moment.

Not so much for creative, rather for its execution. In the series of billboards a different commentator is featured depending on the location of the billboard in the city.

Danny Frawley, pictured above, is featured in a billboard in Moorabbin near the home ground of his old club, St.Kilda. James Brayshaw is featured on a billboard near the Bolte Bridge in Kensington near the North Melbourne home ground where he is president. I suspect Shane Crawford and Jason Dunstall would be prominent in the eastern suburbs near Hawthorn.

Appealing to local allegiances in AFL is just one more way to use the benefits that a local billboard can offer.