As you can see above, this is a billboard for Will Smith's Seven Pounds film. It advertises, "In cinemas January 8". Why is this billboard still up?
As my previous post shows, billboards are still being used quite creatively, even in this market. But then again, in the belt-tightened economy groceries (an alcohol) are still doing well. Maybe beer is the exception to the general outdoor advertising trend.
Maybe outdoor advertising is feeling the pinch. You'd think a billboard near the corner of Bourke and Elizabeth Streets would be a snap to sell.
But I have also noticed that the office tower at Melbourne Central is advertising three whole floors for rent. I don't think I've ever seen an vacancy advertisement on a building as popular as that.
Maybe the doomsayers are right, things will certainly be interesting in the CBD over the next 12 months.
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