Monday, March 30, 2009

The big balloon, you can't avoid it

Draught balloon

Spotted over Caulfield race course this morning, the Carlton Draught big balloon is out and about again.

Conveniently, there is two weeks left to register for the latest Carlton Draught competition, Drop the Bomb.

Maybe it has been in town for the Grand Prix/AFL launch, maybe it is in the air to promote the latest competition. Either way, the hot air balloon is a great way to get attention.

I remember in 2006, the Australian F1 GP launched a hot air balloon in the shape of an F1 car to gain attention during the Commonwealth Games. The hot air balloon is possibly one of the best tools in the ambush marketing tool-box.

What-ever the balloon is doing in the sky, it's always a fun sight (well, the world's largest beer at 8am in the morning may not be the *greatest* sight).

As an events promotional tool for sheer attention grabbing, it beats dancing girls, celebrity autograph signing, stunt cars, and all other manner of events promotions. It's big and it's there and you cannot avoid it!

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