Wednesday, June 8, 2011

Is Google Search on the right path?

Just a question I had to get out there onto the webs. I ask this because the emphasis Google Search's Panda release places on original content to rank seems to me out of step with placing emphasis on the *best* content.

My understanding of the update is that it rewards websites that create good regular original content and penalises static sites, sites that re-purpose others content or sites that re-purpose content across their site.

My fear is that websites (many small business websites for example) that do a perfectly good job of saying what they're about and have products or content that perfectly answers the need some might have, but don't update their content regularly, may be penalised.

I'm a big fan of Google from way-back and many of their innovative products have changed the way the web works, but I just wonder that if you tinker with the recipe too much it might all become a mess.

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