Thursday, October 29, 2009

Continued rise of online video for work and play

From my posts you've probably realised that this year I've really fallen in love with online video and the various ways it can be used for business.

A couple of things have happened in the past few months that I think have strengthened my argument for an increased focus for online video for information dissemination and broader learning goals.

Firstly, Cisco, the behemoth that provides much of the infrastructure the Web lives on, has puts its money behind online video with the purchases of Flip Video maker, Pure Digital Technologies in March, and now video conferencing company, Tandberg, in October.

Supporting this strategy of pushing money and effort into online video collaboration is a report released by US Internet Network Management company, Sandvine, that online streaming video like YouTube and Hulu now accounts for up to 27 per cent of global Internet traffic. This is up from 13 per cent in 2008.

The Sandvine report has some great insights into the growth of "experience now" entertainment like streaming media and the decline of "experience later" applications such as peer-to-peer downloading.

In light of this trend and having the chance to big-note myself, here are some vox-pops videos that our team at work created for our annual CPA Congress event that takes place across Australia. As a team we filmed, edited and uploaded the videos to our YouTube channel and CPA Congress blog all within 48 hours of each event. I think it shows a really positive vibe for the conferences and is a really great promo for anyone considering going to other CPA Australia events or to CPA Congress next year.

I hope you enjoy!

No comments: