Thursday, July 23, 2009

Livestrong and the STAGES exhibition


I am a big fan of Lance Armstrong. I am a big fan of the Lance Armstrong Foundation, Livestrong. If every charitable foundation could have a Lance Armstrong in it we'd all be in a better place.

Here's what's great about the man and the foundation - their both driven; relentless; passionate; positive; creative; loved and loving. Basically they know what they want and they're going to get it.

Forget about the fact Lance is back in the Tour, That's just the dressing on top - the real reason Lance is in Europe is to promote Livestrong. In Paris during and after the race the STAGES art exhibition is on show (the video above describes Shepard Fairey's entry in the exhibition) and in August Lance and Livestrong will be in Dublin for a summit to further promote the foundations good work.

Lance's involvement in sport and in art shows everyone that can get involved in an honest and positive way. Nike's continued involvement with Livestrong and support of STAGES should be seen as a model for corporate partnerships and giving back to the community. The artists eagerness to be involved in this campaign also shows the amount of respect Lance has across industries, interests and cultures. Uniting sport and art has been one of the hallmarks of the Lance Armstrong Foundation. It's an odd marriage but through the single focus of fighting cancer Lance has drawn the best out of everyone involved and we're all the better for it.

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