Friday, February 20, 2009

Taking window dressing to the next level

Big ups to Olivia Solon from Right Brain, Left Brain and her post on the above Coraline ambient media.

It's this kind of imagination that keeps on inspiring me. While the video touts the five technologies it uses, that's just the sales pitch, it is really the execution of them all that makes it an amazing campaign.

Plus it puts Augmented Reality to use in a fun and engaging way!

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