I've been reading a great wine book, Why the French Hate Us, by Campbell Mattinson. Not only does it tell the story of Australian wine, it provides ample lessons about the folly of so many 'business strategies'.
Back when I was at Uni, we were given case studies after case studies about the growth of the wine industry. About Foster's ambitious plans for Southcorp.
Campbell's book shows us how hype can get the best of even the most senior business people.
Campbell gives every university professor or business executive a lesson in two short sentences:
The point to come out of it all: wine is meant to be about wine. The wine investment frenzy was related to wine, but was mostly about greed.
