Monday, September 13, 2010

Online video innovation from catwalks to tennis courts

Credit: Jim O'Connell
Two great articles in the New York Times have again highlighted how much online video is driving innovation and, "has democratized the access to excellence."

First up is New York Fashion Week and the Times' analysis of how fashion labels are now skipping the middle-man and using the web to take the catwalk to the customer. Livestreaming fashion shows straight into retail stores or websites, many brands from Burberry to Marc Jacobs have embraced online video. The integration of live event and retail mediums means that these labels are now ready to make sales as soon as the new design hits the catwalk.

Second, the Times hits the tennis courts and shows how everyone from the juniors to the agents are using online video to study the professionals and find out what it takes to be the next Nadal. Juniors are using online video to study the techniques of the professionals, searching for videos of today's pros when they were juniors. Talent agents are also scouting the web, taking a short-cut to the courts by scanning highlight reels of juniors from across the globe.

As I've said plenty of times before, we're a visual society, we obtain so much meaning from what we see and I think these two examples further prove how online video is driving innovation across the board.

No comments: