I often walk past the Westpac branch on the corner of Collins and Swanston. It's a bank branch that offers the regular services you'd expect of a bank, but it has something that makes it unique for banks in the CBD.
This branch has a shop window that is passed by tens of thousands people every day, but there are plenty of banks like that. What's unique about this branch is that its windows are not filled with posters of the latest home loan or term deposit rates, rather its lovingly merchandised with products from one if its business banking customers. Each month a different customer gets a turn.
What a great offer for valued customers, something I'm sure many of these small business customers could never think to afford.
I don't have a business so I'm not really sure what the most important thing a business bank can do to satisfy its customers, but handing over high street window space is a good start.
I wonder if this is one if the factors that makes Westpac have the highest business banking satisfaction of the Big Four.
*disclaimer: I work for Roy Morgan, which is one of the reasons I get thinking about customer satisfaction quite a bit.